Add to cart or add to scares? URC’s interactive Halloween live selling lets you control a horror story

This Halloween, terror can be found in every corner. Some decorate their homes with ghosts, ghouls, skeletons, and Jack o’ Lanterns, while others are already streaming scary movies to set the spooky atmosphere.

Your TikTok feed isn’t spared from scares, either. As everyone prepares for the season with snacks and creative costumes, you can join in the fun with “Livestream ng Lagim”—the third installment of Universal Robina Corporation’s (URC) “Dead Selling,” kicking off October 23, 2025.

This three-episode online live selling event features spine-chilling ghost stories and exclusive deals, including up to 30% off select URC treats. Popular TikTok creators star in each episode, with lurking ghost characters ready to curse them during the stream. As the audience, you act as the co-director, deciding whether the streamers are rescued or drawn further into darkness. For every purchase of top URC products, such as C2 Cool and Clean, Great Taste White, Jack ‘n Jill Presto Creams, and Nips, before each flash sale ends, viewers pick what happens next. The streamers’ fate is in your hands—so make your choices wisely!

Aside from the frightful fun, this is the perfect time to stock up on Halloween treats for friends and kids with URC’s delightful range of snacks and drinks. They’re great for sharing during horror movie marathons with loved ones, too. Be sure to catch 24 flash deals with up to 30% off, plus free shipping and discount vouchers. The more you buy, the more you save!

URC’s award-winning ‘Dead Selling’ initiative took home Bronze in Creative Commerce at the 2024 Kidlat Awards. Building on its earlier successes, the upcoming ‘Livestream ng Lagim’ will once again deliver an interactive shopping experience—making it easier than ever to fill your cart or add to the scares.

Be part of this interactive horror experience! Catch the three Livestream ng Lagim episodes onURC’s TikTokon October 23 (from 5pm to 9pm), 28(from 5pm to 9pm), and 30 (from 8pm to 12 midnight). See how these modern-day ghost stories will end.